Top 15 Shopify eCommerce Apps to Install

We are often asked by our clients about the best Shopify apps suggestions for SEO, speed, backups, social media, etc. In this article, we’re going to list our expert pick of the must-have Shopify apps to install right after migration.

With 2,400+ apps available at the Shopify App Store, it’s extremely overwhelming to find those that will help to reduce lots of work on your part. Performing thousands of Shopify migrations every year, our experts test the best paid and free apps on a regular basis, so that we could recommend them to our clients.

• How To Migrate Your Online Store To Shopify. 2024 Best Practices & Recommendations

With the right list of Shopify apps incorporated into your store backend, you can drastically improve the functionality, visual look, and efficiency of your online store both for yourself and your clients.

• What Makes Shopify The Best eCommerce Platform To Migrate To?

Metafields Guru

Pricing: Free

Once you’ve migrated options and attributes to your new Shopify store, consider installing a free Metafields Guru. It has a familiar, simple and user-friendly design and aims to help you create, update and delete metafields for products, smart and custom collections, customers, orders, blogs, pages directly from the admin panel of your Shopify store.

Having installed this app, you’ll have the possibility to expand your Shopify functionality beyond its initial limits, modify themes and integrate custom apps by adding additional data to the main resources such as products, collections, customers, orders, blogs, pages and the shop itself.

Product Reviews

Pricing: Free

Shopify Product Reviews app allows adding a customer review feature to your products. This makes it possible for your customers not only to engage with you, between each other as well to encourage sales.

Shopify Product Reviews app is a perfect go-to tool for adding a product reviews widget to your products. Its most attractive benefit is that it automatically integrates its color scheme with your Shopify theme, as opposed with other apps where you have to change the colors manually. Product Reviews includes an import and export function for any backup or migration needs.

Furthermore, Product Reviews also adds SEO-friendly review scores to your search listings. This can legitimize your store and its products, which is not to be overlooked when deciding whether to use customer reviews in your Shopify store.

Yotpo: Product & Photo Reviews

Pricing: Free plan covers up to 50 orders per month. There’s a possibility to upgrade to a Premium plan (demo option included)

There’s no doubt that online shopping has deeply penetrated our lives. Sometimes it’s much easier to click a button and make the purchase than go to a brick-and-mortar store. But the limits of our nature are set, and we can never cross them. Thus, to be sure about the quality of the goods, the first thing we do before buying them is search for the reviews. The more - the better. No matter whether these are good or bad reviews, they all help us come up with the final decision.

Yotpo app is like a magic wand that assists merchants in collecting customers’ reviews & ratings, placing them on the website, building traffic, and increasing sales. Additional options include the ability to share the feedback via social media, gain the leading positions in search engines, build an improved buyer journey, etc.

The Free Yotpo plan is designed for the growing businesses and consists of:

• Basic content generation and moderation.
• On-site widgets.
• Core customization features.
• Analytics.
• Enterprise privacy and security.

Yotpo is easy to install, and it integrates with all the popular social media networks and many Shopify apps.

Rewind Backups

Pricing: From $3/month. 7-day free trial. Additional charges may apply

Rewind Backups app has been developed to secure data of online businesses so that emerchants can restore their important information in unexpected cases. With the Rewind app, you’ll be able to literally rewind your store to a specific date and time to recover any information that may have been lost, deleted or changed.

Rewind is the easiest way to backup your Shopify store data like product listings, blog posts, images, themes, etc. and undo unwanted changes. With this app you’ll have a peace of mind knowing that your most important store data is backed up automatically.

Using Rewind is so simple and intuitive. Once you’ve installed the app, you can start your 7-day free trial. Select a plan, then sit back and relax. Rewind will backup your store every day and send you a weekly summary email. No matter what stage of building, launching or growing your online store is in, you can install the app now, before you even need it.

Bulk Account Invite Sender

Pricing: Free to install. Additional charges may apply

Bulk Account Invite Sender is a wonderful application for those Shopify store owners who need to bulk-invite their customers to activate their accounts effortlessly. With only a few clicks, the app allows sending multiple emails at once in order to ask all the uninvited customers and in this way save time. What’s more, Bulk Account Invite Sender offers its users lots of stunning templates to choose from. You can also choose to create your own template by writing HTML if the pre-made templates do not suit the image of your brand.

Auto Currency Switcher

Pricing: Free and Premium ($9.95/month) plans

Do you want to boost your sales and enter the international market? Then make the clients’ seamless shopping experience your priority number one. Start selling goods in their home currency. This will deprive customers of unnecessary calculations, and you’ll benefit from the reduced number of abandoned carts.

Auto Currency Switcher app has been specifically designed to meet the requirements of both business owners and their clients from other countries. It can automatically detect the customer’s country based on the IP address and convert the price to the needed currency. Moreover, its compatibility with Shopify's multiple currencies feature will significantly ease the checkout process. Online buyers can also change the type of currency manually. Please note that the rates for currency conversion are being updated twice a day.

This app is quick and easy to install. It adjusts to all types of devices and receives 24/7 customer support.

Free Shipping Bar

Pricing: Free

Have you ever added some of the extra products to your cart just to get the free shipment? Right, we’ve all been there. The free shipping option is one of the key factors that influence the purchasing decision. Customers consider it to be a nice little bonus for buying many goods from a store. In fact, according to statistics, 65% of customers look for free shipping even before adding items to the cart.

The Free Shipping Bar app will allow you to notify clients of the possible free shipment offers. All you have to do is add a fully-customizable bar to the top of your website (you can set the background image, include the text with emojis, configure bar’s size and position, etc.).

Also, this app will provide you with the ability to:

• Personalize shipping offers to visitors from different countries.
• Set the display of bars on different pages of the store.
• Convert prices to the native currency of the customer.

The Free Shipping Bar is an excellent tool for gaining more customers and increasing sales.

Plug in SEO

Pricing: Free version and Paid Edition (with a 7-day free trial) - $20/month

Every merchant understands that online visibility is vital to the success of your store. It is impossible to run a profitable ecommerce business when it lacks traffic. The number of sales directly depends on your store’s SEO. But how can you improve it?

That’s the prerogative of the Plug in SEO app. It helps you to check the store for the SEO issues automatically (e.g., broken links, meta titles, meta descriptions, headlines, keywords, speed, content novelty, etc.) and provides you with tips on how to fix them. The free version of the software includes:

• Integration with built-in Shopify SEO features.
• Review and guidance for products, collections, pages, blogs.
• Compatibility with all other installed apps.
• Monitoring of speed and blog.
• Live Google overview.

Please note that basic SEO scanning can be performed for free, but more options will be available only in the paid version.

Plug in SEO app will definitely come in handy for those who want to manage their stores’ SEO and sell more without a lot of extra work.

• Squarespace vs Shopify: Which One Should You Choose to Sell More?

Crush.pics - Image Optimizer + Image Compression

Pricing: 4 pricing plans: Free / Micro ($4.99) / Pro ($9.99) / Advanced ($19.99)

It usually happens that online stores are overpacked with images. Merchants want to increase the sales rates by attracting customers with the help of pretty visuals. The more - the better. But quantity doesn’t always mean quality. Business owners tend to forget that large images may slow down the loading time of the website, and this will drive away lots of clients.

Crush.pics is an automated tool that compresses photos without losing quality. Additionally, it optimizes them for search engines. This means that your store will rank high on Google, and potential buyers will find it more easily. The app can be used both in store management and during the migration process.

The Free Crush.pics plan offers the following:

• 25 MB of images (one-time).
• 30 days of backup.
• Compression of product images.
• Manual picture uploading.

To get more functionality (e.g., advanced compression, complete automation, ALT tags, high-level support, etc.) and enjoy the app to the full extent, it is advisable to switch to one of the paid plans.

• Squarespace to Shopify Migration: How to Automate the Process

Kit

Pricing: Free

Owning a good-looking Shopify store with a wide range of products is not enough to succeed in an online business. You need to promote yourself to become known among the customers. But how to achieve that if you’re a novice in marketing, have no time for learning or money for hiring a professional marketer? The answer is simple - download Kit, an official Facebook Marketing Partner. It’s an entirely free app that allows small business owners to manage social media ads (on Facebook and Instagram) and reach the targeted audience from a single user-friendly interface.

So, once you’ve decided to begin the promo campaign, just send a message to the Kit bot. It is available 24/7 and will build your ads, emails, and social media posts to drive more traffic to the store, thus saving time and money. Moreover, this AI assistant can create retargeting campaigns, generate reports on sales and marketing performance, promote discount codes, and send back in stock notifications to your loyal customers.

Instagram shop by SNPT

Pricing: Free

According to statistics, Instagram with 1 billion active users ranks 6th in the list of most popular social networks worldwide. 90% of the accounts follow the business on Instagram. Owners of both world-known brands and independent online stores consider it to be a perfect fit for e-commerce marketing. This platform gives customers the ability to explore new products and shop favorite trademarks. So, if you’re still considering whether to sell on Instagram, we urge you to do it!

Instagram shop app has proved to be a handy tool for improving online shopping. It customizes the feed and helps merchants tag products on images, thus making them instantly shoppable. All you have to do is connect the app to your Instagram account, link images with products, and embed shoppable galleries to your store. Voila! Now all the images are linked with the “Buy” button, and your customers will be able to make purchases directly from the insta-feed. Additionally, the Instagram shop app provides its users with information on customer engagement and conversions.

Referral Candy

Pricing: 30-day free trial; Paid plan starts from $49/month

How many times have you bought something by the recommendation of a friend? Or shared your positive shopping experience with the closest people? We do that in everyday life. The same happens on the Internet. Reviews rule the online ecommerce industry since they are considered to be a useful tool for sales increase. The only problem is that happy customers usually forget to spread word-of-mouth. So, in order not to miss out on potential sales and accelerate the growth of your store, we recommend using the Referral Candy app. This user-friendly tool helps merchants create custom referral awards (e.g., cash rewards, coupon codes, special gifts, etc.) that are forwarded to clients automatically.

Additionally, the plugin sends email reminders to those who forgot about sharing the referral links. Thus, helping you generate more sales. The app is highly customizable, so it’s possible to create messages that include your design and brand. Other useful features include actionable analytics and detailed dashboards that help track traffic sources and see which customers are better referrers.

One Click Social Login

Pricing: 3 pricing plans - Basic ($0.99/month) / Standard ($4.99/month) / Pro ($9.99/month)

Our world is being ruled by social media. That’s the undeniable fact. Nowadays, it is hard to find a person that doesn’t have an account in at least one of the popular social networks. Needless to say that these people also shop online. So, merchants should turn this fact to their advantage and simplify the account creation process by installing the One Click Social Login app. It will help buyers register on your Shopify store by logging in with their social media credentials (meaning that they won’t have to remember another new password). This plugin works out of the box and integrates with more than 10 following networks:

• Facebook
• Twitter
• Google
• Instagram
• Linkedin
• Amazon
• Spotify
• Yahoo, etc.

Back In Stock: Customer Alerts

Pricing: 4 pricing plans - Free / Startup ($19/month) / Small Business ($39/month) / Medium Store ($59/month)

Imagine that you’ve decided to buy something from an online store, but that item is out of stock. Disappointed, right? So are your customers. It’s a common practice that the goods tend to run out and reappear in a store. We all understand that, but to make the shopping process more comfortable and less frustrating, it is recommended to install the Back In Stock app. It helps not to lose sales and money while clients wait for the product. All they have to do is sign up for a back-in-stock notification (via email or text message) by clicking the “Email me when available” button. Once the desired thing is back in stock, your customers will receive an automatic invitation to come back to the store and finish the purchase.

Additionally, the app can be configured to send out alerts concerning the requested size and color. It provides business owners with high-level engagement and conversion rates and helps them trace the most popular products. Back in Stock can be personalized to correspond to the theme of your store. Moreover, it is possible to create a unique button using the provided JavaScript API. The plugin has several pricing plans depending on the size of the store.

Cart2Cart Store Migration App

Pricing: Free

Taking into consideration the ever-changing world of ecommerce, every business owner will eventually face the problem of store migration. The need for better functionality, advanced management options, higher level of customizability, improved customer experience and performance indicators, lower cost - these are only a few reasons why merchants decide to switch their current solution for a more suitable one.

Store migration is considered to be a rather complicated task. Thus entrepreneurs try to avoid it as long as possible. To ease the replatforming procedure, we recommend you to use the Cart2Cart Store Migration app. It will help you effortlessly import all your data (e.g., products, orders, customers, categories, reviews, images, etc.) from one cart to another without impacting the overall performance of your store. The app supports migration to Shopify from 80+ most popular shopping carts, including Magento, WooCommerce, OpenCart, PrestaShop, Bigcommerce, etc. Also, the automated migration service provides its customers with the Free Demo Migration option.

So, these are only a few favorites from the endless list of noteworthy Shopify apps. They are all unique and will undoubtedly help you in up-selling, store management, and customer attraction. In case you’re using other Shopify plugins that are worth mentioning, please share them in the comments below. After all, sharing will enrich everyone with more knowledge!