Wix vs BigCommerce

Choosing the right eCommerce platform is crucial for the success of your online business. Among the numerous options available, Wix and BigCommerce stand out as two of the most popular solutions. Both platforms offer unique advantages, but when it comes to flexibility, which one is the better choice?

In this article, we’ll compare Wix vs. BigCommerce based on key factors such as customization, scalability, payment options, and ease of use. By the end, you'll have a clearer idea of which platform best suits your business needs.

Wix Overview

Wix is a website builder that includes eCommerce functionality, making it an excellent choice for small businesses and entrepreneurs. Its drag-and-drop editor and extensive template library make it easy for users to create visually appealing stores with minimal technical expertise.

Key Features:

  • Intuitive drag-and-drop website builder
  • Hundreds of customizable templates
  • Built-in marketing and SEO tools
  • App market for additional features
  • Best suited for small to mid-sized businesses

BigCommerce Overview

BigCommerce is a robust eCommerce platform designed for scalability. It provides advanced built-in tools, making it ideal for growing businesses and enterprises looking for a comprehensive eCommerce solution.

Key Features:

  • Fully hosted SaaS platform
  • No transaction fees on most payment gateways
  • Extensive SEO and marketing features
  • Multi-channel selling (Amazon, eBay, social media)
  • Best suited for mid-sized to large businesses

Considering Wix or BigCommerce for Your Store?

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Flexibility Comparison: Wix vs. BigCommerce

1. Customization & Design

  • Wix offers more flexibility in terms of design with its drag-and-drop editor, allowing users to create highly customized storefronts without coding knowledge.
  • BigCommerce provides a more structured approach with customizable themes and an advanced HTML/CSS editor for developers.

2. Scalability

  • Wix is best suited for small to mid-sized businesses but may struggle to handle large inventories and high-traffic stores.
  • BigCommerce is designed for scalability, making it a better choice for businesses expecting high growth and expansion.

3. Payment Processing

  • Wix supports various payment gateways, including PayPal, Stripe, and Wix Payments, but has transaction fees for some plans.
  • BigCommerce integrates with over 65 payment providers and does not charge additional transaction fees, making it more flexible for businesses processing high volumes of sales.

4. SEO & Marketing Features

  • Wix includes built-in SEO tools, email marketing, and social media integrations, but some advanced features require third-party apps.
  • BigCommerce offers comprehensive SEO features, automated email marketing, and multi-channel selling without requiring additional apps.

5. Multi-Channel Selling

  • Wix allows integration with Facebook, Instagram, and Amazon but requires third-party apps for advanced selling options.
  • BigCommerce natively supports multi-channel selling across platforms like eBay, Amazon, Google Shopping, and social media.

6. Security & Performance

  • Wix offers built-in security with free SSL certificates and automatic updates.
  • BigCommerce provides enterprise-level security, including PCI compliance and DDoS protection, ensuring a more secure shopping experience for high-traffic stores.

7. Customer Support

  • Wix provides 24/7 customer support through chat, phone, and forums.
  • BigCommerce offers 24/7 live support, along with dedicated account managers for higher-tier plans.

Which One Offers More Flexibility?

Choose Wix if:

  • You need an easy-to-use website builder with drag-and-drop customization.
  • You are running a small business or personal brand.
  • You prioritize design flexibility over advanced eCommerce features.

Choose BigCommerce if:

  • You need a powerful, scalable eCommerce platform.
  • You plan to sell across multiple channels (Amazon, eBay, Facebook, etc.).
  • You want extensive built-in tools without relying on third-party apps.

Seamless Migration with Cart2Cart

If you’re considering switching from Wix to BigCommerce or vice versa, Cart2Cart simplifies the migration process. With Cart2Cart, you can transfer products, customers, orders, and more without downtime.

Why Use Cart2Cart?

  • No technical skills required – the process is fully automated.
  • 100% secure and reliable – data migration follows strict security protocols.
  • Free demo migration – test the process before committing.

Make the move to the platform that best fits your business needs today. Try Cart2Cart now!