Ecommerce optimization comes down to one thing: increasing revenue. Being in business is all about maintaining profitability. Otherwise, you might as well close shop. There are several paths toward revenue generation. From conversion rate optimization (CRO) and average order value (AOV) to high-quality traffic, these are all means to an end. When combined, both can help your online store generate more revenue, conversions, and traffic.
Understanding Ecommerce Conversion Rates
Your eCommerce conversion rate is the percentage of site visitors who actually bought something from your online store. Typical conversions for eCommerce websites include:
- Email sign-ups
- Products added to a wish list
- Products added to a shopping cart
- A sale
- Social media shares
In short, any key performance indicator (KPI) your business finds valuable qualifies as a conversion. Conversion rate optimization (CRO) refers to the improvements made to the shopping experience to drive a specific KPI – typically, sales. CRO can be counted on various customer touchpoints, including landing pages and category pages.
A website's conversion rate is a percentage calculated by dividing the number of conversions by the total number of visitors to your store and then multiplying this figure by 100. For instance, suppose your online store gets 3,000 visitors in a single month. Out of these 3,000, you get 30 conversions. Your store's conversion rate is, therefore, 1%.
It begs the question: What is a reasonable eCommerce conversion rate?
While the average conversion rate for eCommerce stores is around 2.5-3%, your goal should be to shoot for 3% and up. So, before you begin optimizing your online store's conversion rate, you should first focus on learning what your existing visitors are doing and then come up with proper conversion rate benchmarks for your eCommerce website.
10 Ecommerce Website Optimization Tips to Improve Your Conversion Rate
Ready to optimize your online store? Here are 10 foolproof strategies you can use to boost your eCommerce website's conversion rate.
1. Optimize Product Pages
One of the first things you should do is ensure that your product pages are appealing to prospective customers. The more appealing they are, the easier it is to convince them to purchase from your store. Here's how to optimize your product pages.
Implement Breadcrumbs
Customers should be able to navigate your store quickly and find the products they need without having to dig through a seemingly endless sea of menus. The most efficient way to improve the ease with which users navigate your site is by implementing breadcrumbs. Breadcrumbs are a navigational tool that lets visitors keep track of where they are within a website.
By looking at the breadcrumb tail, a user can instantly tell the page they're currently on in relation to the pages they previously visited (history-based breadcrumbs). It also displays the hierarchy of the parent pages that are levels above their current page (hierarchy-based breadcrumbs). That way, a visitor can quickly navigate back to their earlier pages or their starting point while browsing your store.
A recent study by Baymard Institute revealed that a staggering 68% of eCommerce websites have subpar breadcrumb implementation: 23% have no breadcrumbs at all, and 45% only have one type of breadcrumb implemented—usually the hierarchy-based type.
Use SEO-Friendly Titles
Optimizing your product pages for Google is critical to enhancing your store's conversion rate. To increase the visibility of your product pages on search engines, consider using catchy, SEO-friendly titles. Optimized titles not only help your product pages rank on Google but also help prospective customers find what they're looking for quickly. Either way, they direct more organic traffic to your website.
Incorporate Media
Product images are at the heart of any eCommerce site. That said, consider taking things a notch higher by including images that highlight different angles of your products. Display images that show various aspects of your products, including other ways and contexts in which they can be used. You can even use video to show shoppers how your products work or what they look like when in use.
Add Product Descriptions
There's nothing new under the sun. While you may undoubtedly have a great product, chances are, there's another online store selling the same thing. Your focus, therefore, should be to make your products stand out. Why should customers purchase a particular product from your store and not from your competition?
The answer lies in highlighting the specific aspects of your products that make them different from similar ones on the market. That's where product descriptions come in.
Steer clear of the generic descriptions manufacturers use. Instead, craft your own. Infuse some creative flair when fleshing out the product specifications, and incorporate ratings and reviews to provide social proof. The idea is to enhance your product's appeal to entice shoppers into buying it.
See also: From Keywords to Conversions: Navigating PrestaShop SEO.
2. Optimize for Mobile
According to the latest statistics from StatCounter, mobile and tablet users account for 62% of the global market share, compared to desktop users, who account for the remaining 38%. If these figures are anything to go by, optimizing your eCommerce store for mobile is central to increasing the conversion rate. Here's how to do it.
Speed Up Your Website's Load Times
According to Google, 53% of users will abandon a mobile site if it takes three seconds or more to load. For this reason, you should regularly monitor your website's render start time (RST) to see how long content takes to display. Even a one-second delay can decrease eCommerce conversion rates by up to 20%.
To shorten your website's load times, consider:
- Using a responsive theme
- Using Google's PageSpeed Insights tool to diagnose any performance-related issues
- Install a caching plugin on your eCommerce site to serve content quicker
Leverage Video Marketing
Here are some interesting video marketing statistics from Wyzowl:
- 91% of businesses use video as their primary marketing tool
- 87% of marketers say video marketing has resulted in increased sales
- 82% of consumers say they've purchased a product after watching a video
- 3.5 billion users watch videos on mobile devices
Based on these numbers alone, it makes sense why video marketing is so powerful when it comes to boosting mobile conversions, especially with regard to eCommerce content optimization.
Implement Mobile SEO Best Practices
Optimizing your eCommerce website for mobile search is critical to boosting your conversion rate. Google's mobile-first indexing means that its web crawler prioritizes indexing the mobile version of a site over the desktop version. If your online store isn't optimized to provide an outstanding mobile user experience, it will have a negative impact on its performance in search results. It may even prevent your site from being featured on search engine results pages (SERPs), entirely.
To optimize your site for mobile search, consider doing the following:
- Optimizing your page titles and product descriptions
- Integrating the keywords mobile visitors use to search for your products or services
- Enhancing the mobile user experience by making the interface user-friendly
- Optimizing for voice search since 50% of mobile users use voice technology on their smartphones
Create High-Converting Mobile Marketing Campaigns
The key to winning more conversions from mobile users is to craft a marketing strategy with campaigns specifically geared toward them. For instance, you could:
- Use device targeting rules to optimize how marketing campaigns display on mobile devices
- Use responsive pop-ups and floating bars targeted to appear only on mobile devices
- Use smart triggers for pop-ups, such as a scroll-based trigger, second-page view trigger, referrer detection trigger, etc.
3. Price Products Competitively
If your conversion rates aren't where you want them to be, it might have something to do with your pricing. If the price point of your products is significantly higher than their perceived value, prospective shoppers might be put off by this and seek alternatives elsewhere. Here are a few pricing strategies you can implement to optimize your eCommerce conversion rates.
Do a Side-by-Side Comparison of Two Products
The following case study by Paul Lee demonstrates the power of placing two products side-by-side with regard to increasing eCommerce sales.
Sometime in the 90s, Williams-Sonoma, the consumer retail giant, launched a new bread maker in the market, pricing it at $275. However, sales were dismal since consumers did not take to the product as expected.
Frustrated by the low uptake, management hired a marketing research firm, which suggested that Williams-Sonoma introduce a superior version of the bread maker. The retailer heeded this advice, and the new product was launched as a "bigger and better" bread maker at almost double the price point of the original.
Interestingly, the sales of the $275 bread-maker skyrocketed shortly after that. The case study concluded that leveraging tiered pricing when launching a new product can increase the appeal of the lower-priced options.
Have a Clear Call-to-Action (CTA)
Having a clear CTA makes it easy for prospective shoppers to purchase from your store. Ensure that your CTA:
- Uses action-oriented words
- Tells customers what they should do next, such as "Add to Cart" or "Buy Now."
- Is highly visible if it's on a button by using contrasting colors that stand out
Minimize Choice Paralysis
Analysis paralysis, also known as choice paralysis, is the pernicious pause that shoppers encounter when they're presented with too many options. Contrary to what you might believe, presenting customers with too many choices decreases the chances of them making a decision at all. It makes the decision-making process too overwhelming, and you risk losing potential customers altogether.
To reduce analysis paralysis, consider keeping your pricing page simple with short, concise copy. Highlight the "preferred" option to make it easier for customers to pick one.
Additionally, consider getting the customer to commit to a small, no-pressure action, such as a free demo or trial. That way, they can get a feel for your products.
Use Charm Pricing
Another effective strategy for improving your website conversion rate is charm pricing. This approach involves pricing your products a few cents less than the actual dollar amount. For instance, instead of charging $46 for a product, you price it at $45.99.
Charm pricing has proven effective in increasing conversion rates. Shoppers usually focus on the numbers to the left of the decimal point, making items seem cheaper than they actually are. A report by Konigle found that eCommerce websites that adopt charm pricing make 4% more in revenue than those that don't.
Leverage Live Chat
Having a customer support representative on live chat to address prospective shoppers' concerns has proven effective time and again when it comes to increasing conversion rates. Customers always prefer to talk through their product and pricing queries with an actual human, as opposed to receiving generic AI-generated responses.
Legendary digital marketing guru Neil Patel states that he helped a client use live chat to boost their conversion rate by a staggering 45%.
4. Upsell Products
Upselling is a proven strategy for increasing eCommerce conversion rates. It involves enticing people into purchasing a more expensive variant of a product they're already interested in. You can upsell products on the product page, during or after checkout, or to existing customers through email marketing long after they've left your site.
When upselling a product, ensure that you:
- Show how the upsell offers better value
- Price the item right, preferably with an appropriate discount
- Personalize the upsell by showing shoppers the right options
- Use social proof to make the offer more appealing
Always display your upsells on high-converting pages with built-in, page-level targeting, and personalize them based on the products already in customers' carts.
5. Personalize Content and Offers
Personalization in eCommerce involves displaying relevant content and promotions to your target audience based on their search intent, past purchases on your website, current interests, and other metrics you may already have. In other words, leveraging what you already know about your customers to put the right products in front of them. Here's what you can do to enhance your personalization.
Use Smart and Targeted Personalization
As a rule, never display irrelevant content to shoppers. For personalization to be effective, your marketing content needs to be smart and targeted to every segment of your target audience.
Highlight Recommended/Related Products
Amazon constantly recommends additional products to customers, using language like "People who viewed this product also viewed…" You might have also seen something like "Frequently bought together."
The idea behind highlighting recommended or related products is to engage shoppers in the shopping experience. An old report by Barilliance indicates that eCommerce websites that offered personalized product recommendations using the phrase "Visitors who also viewed this product also viewed…" saw their conversion rates increase by 68.4%.
Customize Site Navigation Based on Shoppers' Interests
It might also be a good idea to tailor your site navigation based on customers' interests. For instance, suppose a customer visits your online store and browses a particular section of the website. By adjusting the site navigation, they can be directed straight to that page the next time they log in.
Personalize Marketing Emails Based on User Behavior
Personalizing your marketing campaigns even after customers exit your site is a great way to keep shoppers engaged long after they leave. Tools like Barilliance can help you set up trigger emails based on how people interact with your store.
Tailor Offers by Section
Finally, you can display discounts to shoppers based on the specific section of your website they're browsing. You can even use their geo-location to display personalized offers unique to their locale.
See also: Magento SEO Strategies That Work: A Comprehensive Guide.
6. Leverage Flash Sales
SALE – a word in shopping vocabulary some folks just can't resist. In 2023 alone, holiday sales totaled a whopping $964.4 billion.
So, how can you cash in on this magic four-letter word all year round? Easy. It's all about creating a sense of urgency among shoppers, prompting them to take action even when they hadn't intended to. The idea is to create a marketing trigger that pushes prospective customers to grab a deal before it's too late.
A great option you can leverage is a flash sale. For it to work, it should meet the following criteria:
- Incorporate urgency-filled language focused on speed, time, or limited availability, for instance, "Offer ends in ."
- Leverage FOMO triggers customers can't help but respond to, such as displaying live sales information, e.g., John just purchased 18 minutes ago (FOMO is short of fear of missing out)
- Add an urgent and active CTA like "Grab Your Discount Now."
In addition to these strategies, you can also create more urgency by displaying the competition for an offer and the associated stock levels for the product, as Amazon often does.
7. Overcome Purchasing Objections
Sometimes, customers don't immediately jump at the chance to make a purchase. It might take them a while to warm up to your product before finally deciding to take the plunge. While this hesitance can often be attributed to a long sales cycle, in other cases, it might be due to the following objections:
Price
For many shoppers, price can be a bit of a sticky point, especially for high-ticket items with a high up-front cost. As described previously, flash sales and irresistible discount offers are some great ways to overcome this objection.
Product Fit
Some shoppers might be hesitant to make a purchase outright if they're unsure whether the product is right for them. A great way to overcome this objection is to make the decision process easier. For instance, EyeConic has a virtual try-on tool that lets customers see what their favorite glasses would look like on them before purchasing them.
Competition
In other instances, shoppers might exit your online store entirely in favor of a competitor's product or service if they believe they're getting more value from them. While there's no direct way to counter this, the best thing you can do is collect customer feedback to learn why they're leaving your site. You can then use this information to optimize your processes in the future. An exit-intent pop-up is an excellent tool for this.
8. Leverage Email Marketing
One of the most time-tested ways of building lasting relationships with your customers is through email marketing. It has an impressive ROI, which translates to more sales. Here are some foolproof strategies you can use to leverage email marketing to boost the conversion rate of your online store.
Craft an Enticing Email Subject Line
Nailing the subject line is at the heart of any successful email marketing campaign. A catchy subject line and preview text could spell the difference between the recipient eagerly opening your email and unsubscribing from your list entirely. Craft an alluring subject line that highlights what your email is about, followed by a teaser of the email contents in the preview text.
Create Personalized Emails
Personalization is at the heart of any robust digital marketing strategy. The more personalized your emails are, the higher the level of engagement you'll get from prospects. Keep in mind that email personalization extends beyond addressing your recipients by their first name. It's about tailoring marketing emails to:
- Their gender, for instance, showing female clothing to female recipients and male clothing to male recipients.
- Showcasing relevant content based on the emails they've previously engaged with.
- Highlighting complementary products that they might be interested in based on previous purchases from your store.
Piggyback on Seasons, Major Holidays, and Special Occasions
If there's one thing all retailers can agree on, it's that holidays are an important time for them. According to Statista, retail sales in the holiday quarter (October through December) account for 26.8% of the total annual retail sales in the United States. It only makes sense then that you ride on major holidays to cash in on the action.
Create brand emails for holidays and observances like Valentine's Day, Easter, Memorial Day, the first day of fall, and so forth. Match all your marketing campaigns with the relevant holiday theme.
9. Minimize Cart Abandonment
Shopping cart abandonment is among the biggest issues eCommerce retailers face. According to statistics from the Baymard Institute, the current documented online shopping cart abandonment rate stands at an average of 70.19%.
While this trend appears to be standard across the board, there's still a lot you can do to optimize your eCommerce site and increase your conversion rate. Here are some strategies you can implement to minimize cart abandonment in your store.
Implement Exit-Intent Pop-ups
Installing an exit-intent plugin on your eCommerce store detects when shoppers are about to leave, triggering a pop-up with an offer to catch their attention and encourage them to stay. This strategy has proven effective in reducing cart abandonment rates.
Don't Sneak-in Unwanted Surprises
If there's one thing shoppers hate, it's getting unwelcome surprises when they're finally ready to check out, especially with regard to cost. 48% of online shoppers will abandon their shopping carts if they are met with high shipping costs or undisclosed fees at the point of checkout.
If you can afford it, consider absorbing the shipping fees. Free shipping is always a great incentive for customers shopping online. Ensure you display it prominently on your website in multiple places so shoppers don't miss it.
Offer Multiple Payment Options
In the same breath, customers will almost always abandon their shopping cart if they find that the retailer doesn't accept their preferred mode of payment. Something as simple as offering the right payment solution can increase conversion rates by upwards of 20%. At the bare minimum, your online store should accept:
- Credit cards
- Debit cards
- PayPal
- Mobile payment solutions like G Pay and Apple Pay
Keep the Shopping Cart Persistently Visible
To keep potential purchases at the forefront of shoppers' minds, ensure that you implement a persistent shopping cart on your website. That way, they can see their shopping cart from every page on your website, like this cart icon from Amazon.
Integrate Guest Checkout
26% of online shoppers are put off by the prospect of having to create an account before they're allowed to check out. To minimize the cart abandonment rate on your online store and increase the conversion rate, consider giving customers the option to check out without having to first sign up for an account.
Send Cart Abandonment Emails
If prospective customers still abandon their carts despite your best efforts, sending abandonment emails might be your last resort for recovering the sale. Keep in mind that this strategy only works if you have their email address.
Ideally, you want to send a total of three emails, the first of which should be sent within a few hours of cart abandonment. The second and third emails should be sent on the second and third day, respectively. You could structure the emails as follows:
- Email #1: Inquire whether the customer encountered any issues during checkout and subtly nudge them to complete the process.
- Email #2: Display the items left in their shopping cart.
- Email #3: Offer a discount coupon to incentivize them to complete their purchase.
According to Klaviyo's eCommerce Industry Benchmark Report, discount coupons can help you recover anywhere between 1% and 14% of abandoned shopping carts.
10. Troubleshoot Common UX Errors
Here are some common errors on eCommerce websites that may affect the user experience and, in turn, reduce conversion rates.
High Bounce Rate
A site's bounce rate refers to the percentage of visitors who exit your eCommerce website seconds after visiting just one page. A high bounce rate might point to a deeper issue with your website, including usability errors, slow page loading times, or a general lack of engaging content.
Your goal as an eCommerce merchant should be to get visitors to stick around longer so you can entice them into making purchases. The longer they stay, the more likely you are to see an increase in sales. Find out what your bounce rate is, which you can easily do on Google Analytics. If the figure is higher than 55%, troubleshoot the possible causes and fix them. Ideally, you want to shoot for a bounce rate below 40%.
Poor SEO
As mentioned earlier, SEO is critical to improving eCommerce conversion rates. Optimizing your eCommerce store for search engines makes it easier for prospective customers to find your products or services when searching using related terms online.
More traffic to your website means higher potential sales, but only if your store delivers on the promise that brought people there in the first place. It is worth noting that having good visibility on Google means nothing if people ultimately exit your site shortly after they get there.
See also: SEO Migration Checklist: Tried and True Tips for Moving Your Site With Minimal Impact.
External Factors
In some cases, a decrease in your conversion rate has nothing to do with you. You may have dotted all your i's and crossed all your t's and still experience a drop in sales. That's where external factors come into play.
For instance, your competitor might have recently launched a new and exciting product. Or maybe they're running an irresistible flash sale that customers are flocking toward. Whatever the reason, your target customers' attention is focused elsewhere.
Always keep your finger on the pulse so you're aware of your competitors' activities. Set up Google Alerts to receive real-time notifications about what they're up to. Use tools like Mention to monitor social media, news, blogs, online community forums, and review sites. You can then use these insights to tweak your marketing campaigns and bring your customers back into the fold.
5 Ecommerce Website Optimization Tips From the Experts
Here's what the pros had to say.
1. Kathryn Monkcom Says – Ensure Your Organic Traffic Actually Translates to Revenue
According to Kathryn Monkcom, the Head of Marketing Automation at Aira, "Search is one of the most powerful tools we have when it comes to driving business growth. However, its influence ends as soon as visitors land on your site. Without a solid strategy in place to convert that traffic into sales, you're in for a tricky conversation with your stakeholders."
She goes on to explain, "There are three key reasons why organic and paid traffic don't convert to sales.
Reason number one: You're driving the wrong kind of traffic to your store. This can be attributed to poor targeting or misunderstood intent, but I'll leave that to an SEO to speak on. What I'm referring to here is a business model that relies on a referral or purchasing committee, where the individual researching the product isn't the same one holding the credit card to make the actual purchase.
In such cases, we could provide this individual with a pre-written email they can forward to their superiors with all the details required. We can then nurture this newly formed relationship with ad targeting and email marketing further down the line and even include a CTA that reads – share this with your manager – as opposed to the more generic – buy now.
Reason number two: Visitors to your website are not converting into sales-qualified leads. You first need to figure out whether this is due to a lead-to-SQL issue or a traffic-to-lead conversion issue. If it's due to a lack of leads, it might be time to optimize your keyword pages for conversion. Do you have a CTA above the fold? Is your value proposition clear? Do you have social proof like success metrics and testimonials? Do your forms only contain the necessary fields?
Reason number three: Your traffic is converting into sales, but your churn rate is high. In other words, the sales are rolling in, but the revenue doesn't appear to be sticking.
In eCommerce, a high churn rate means you're missing out on those repeat purchases. Marketing doesn't stop once a deal closes. You can leverage email marketing as a post-sale strategy to keep your customers plugged into your business. Use automation to continuously monitor customer satisfaction rates and reward loyal customers in exchange for referrals."
She further adds, "There will always be times when prospective customers visit your website and convert right away, especially where search is predominantly the traffic-driving channel. However, we need to leverage other strategies such as email marketing and conversion rate optimization (CRO) to secure those conversions to sales."
2. Irwin Hau Says – Improving Your Site's Conversions is a Gradual Journey
Irwin Hau, the Director of Chromatix Digital Agency, compares a website that doesn't convert to a bucket with a hole in it. He asks, "Do you keep filling up the bucket while the water seeps out, or do you fix the hole first and then add water? Put differently, do you focus your strategy on attracting traffic to your website and have them "pouring" through without taking any action, or do you focus on fine-tuning it to get them to stick around?"
He goes on to explain, "You have 50 milliseconds to make a great first impression when a potential lead lands on your eCommerce website. If it takes too long to load, has unclear wording, or is just downright unattractive, your visitors will exit faster than you can say "leaky bucket." Our recommendation: Focus on optimizing your website's conversion rate before spending your budget on increasing traffic to it."
He further adds, "Look at your analytics data and learn who your customers are. This insight will help you create something that caters to their unique needs. For instance, are there certain colors and images that resonate better with a specific demographic?
You also want to build your online store for speed. You can do this by optimizing your images, managing your site's caching, compressing files, and shortening your page load times to under two seconds. Combined, these minor tweaks can have a mighty impact."
3. Luke Carthy Says – Harness the Power of Custom Extraction Using Web Crawler Tools
According to Luke Carthy, an eCommerce expert and International Technical SEO and CRO Speaker, "You have an e-commerce website. How great would it be if you could very quickly, at scale, understand your product's pricing and stock levels? How amazing would it be to get details on whether it has an image and description, the number of reviews it has, its aggregate score – four stars, five stars, etc.?
Well, you can – through custom extraction using web crawler tools."
He goes on to explain, "With these insights, you can then begin to understand how good pages perform based on the information you have, such as incoming traffic, conversion rates, customer feedback, and more. That's the power of custom extraction. Digital marketing agencies that offer eCommerce optimization services can help with this.
Once you have this information on a CSV or Excel spreadsheet file, there's no reason why you can't turn the lens on your competitors and extract that same information using the same crawlers. Once you do, you can then leverage those insights to gain a competitive edge."
4. Olivia Ross Says – Optimize Your Conversion Funnel
According to Olivia Ross, the Director of CRO at Drive Consulting, "The sales funnel is a long, drawn-out process. You need to understand your customers' needs, paint points, and intent as they go from learning about your brand to deciding whether they're willing to pay for your products or services. By understanding where your customer is in the funnel, you're better equipped to move them through it and turn them into repeat sales."
She says, "Conversion rate optimization can occur at every stage within the funnel to increase the number of customers you drive toward taking the most important action. However, to do it effectively, you must think about the user experience at every stage. Ask yourself this: What does my customer want, and how can I give it to them?"
She adds, "Optimizing your conversion funnel takes time, so don't be afraid to experiment with different offers until you find one that sticks and delivers the highest number of conversions.
You're also not limited to one. Create several offers that cater to the different personas that make up your customer base. From eBooks and whitepapers to free trials and demos – create multiple top-of-funnel offers to harness the information you need (name, company, email address, etc.). You can then use it to segment and nurture leads further down the funnel."
5. Will Critchlow Says – SEO Changes Can Impact Conversion Rates
According to Will Critchlow, the founder and CEO of SearchPilot, "While many SEO specialists worry about their changes impacting conversion rates, few take the time to actively mitigate that risk.
Interestingly, my conversations with CRO experts reveal that they also worry about SEO-centric changes hurting conversion rates."
He adds, "There's a need for effective and accountable SEO. The more machine learning there is in Google's algorithm, the less effective best practices will be. We will start to see more surprising effects with regard to the impact of SEO on CRO. Ultimately, there's an increasing need to test SEO against the Google black box."
Bottom Line: Ecommerce Optimization is an Ongoing Process
While this isn't an exhaustive list as far as eCommerce website optimization goes, it's a great starting point if you're looking to turn clicks into conversions. Remember, trends shape consumer behavior, and changing consumer interests ultimately shape the trends. You must have your finger on the pulse to understand what these changes mean for your eCommerce business and adapt accordingly.
The bottom line is this: Ecommerce optimization never ends. There's always more you can do to drive more traffic to your store, improve the user experience, drive more conversions, and boost your revenue.
Is your current eCommerce provider standing in the way of your desired conversion rate? Does the prospect of switching to a different platform sound daunting? It doesn't need to be.
With Cart2Cart, you can migrate your online store from your current shopping cart provider to any platform of your choice with a few easy clicks. Our fully automated eCommerce migration tool can help you transfer your store with no downtime or risk of data loss.
Want to see Cart2Cart in action? Sign up for a free demo today.
FAQs
What is eCommerce optimization?
Ecommerce optimization refers to the strategies employed to ramp up your online store's conversion rates. It involves everything from optimizing your website's layout and navigation to the checkout process. The idea is to get more people to buy more products from your store.
How do I optimize my eCommerce website for conversions?
Here are five foolproof ways of improving your conversion rate:
- Simplify the checkout process
- Optimize your website for mobile
- Upsell and cross-sell
- Focus on eCommerce content optimization by personalizing site content
- Minimize cart abandonment
You can either do this yourself or get help from eCommerce optimization services.
How do I increase eCommerce sales with SEO?
Here are some tips to boost your online store sales with SEO:
- Optimize the checkout process
- Optimize your eCommerce website for mobile
- Use SEO-friendly titles and have clear product descriptions
- Implement breadcrumbs to make your store easy to navigate
- Incorporate the keywords your target customers are using to search for your products
Is SEO part of CRO?
SEO stands for search engine optimization. It involves boosting your site's ranking on search engine results pages (SERPs). CRO, on the other hand, stands for conversion rate optimization and involves monitoring and testing various elements on your website to increase leads, conversions, and sales.
SEO and CRO are two completely different marketing strategies. SEO focuses on driving traffic to your online store, while CRO focuses on converting that traffic by prompting people to take action.
October 30, 2024 
